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| Google's switch to an all-paid model |
Google's switch to an all-paid model is likely to confuse many consumers who will no longer see every product for their search, but will instead only see paid placements. It will be interesting to see how Google communicates this change to consumers who have come to trust that search results are a combination of ads and organic results.
This change means that using Google, consumers are no longer able to find the lowest price, nor do an exhaustive search for availability of a product among all retailers. Instead, they will only see the results from the small group of retailers who are paying to be on Google and will likely miss out on deals and availability from other retailers who are not participating.
With this move by Google, consumers lose most because they will end up paying higher prices across the board as retailers are forced to pay higher ad rates to Google. Smaller retailers also lose out when they cannot afford to participate in the pay-to-play model to have product appear.
Regarding how Google "communicates" the change, Google does disclose that it receives compensation for the listings on product search results pages, and includes "sponsored' when they appear in regular search results. |
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| reviews no.: 00175@30/09/12 01:04 |
By: webmaster* |
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